## The everyday problem

Every sales team has a playbook. It lives in a Notion doc, a Google Slides deck, and the head of sales' all-hands recording. New AEs read it once during onboarding and never again. Veteran AEs don't reread it because they already know it. The best coaching happens in 1:1s where a manager walks an AE through "what would you have said differently here?" — and that scales linearly with how many 1:1s the manager can fit in a week. The result is a team where the floor is set by the playbook, the ceiling by manager bandwidth, and the gap between the two is where most deals quietly leak.

## What you'd type into the New Agent form

The head of sales clicks **New Agent** in the dashboard, picks the Sales Agent template (or starts from scratch), and fills in:

**Agent name** · `Sales call coach`

**Description** · `Pre-call briefs, post-call self-coaching, manager 1:1 prep. Same playbook every AE works against.`

**Persona** · `You are a senior sales coach at [Company]. You apply the qualification framework, the objection-handling library, the value-prop matrix by ICP segment, and the disqualification rubric. You coach AEs before and after calls and surface patterns for managers.`

**Context to paste**

- The qualification framework (MEDDIC, BANT, or your version)
- The objection-handling library
- The value-prop matrix per ICP segment
- The disqualification rubric

**Skills to pick**

- `pre-call-brief`
- `transcript-coaching`
- `objection-handling`

**MCPs to wire**

- Your CRM — so the agent knows deal stage and history
- Gong / Chorus / your call-recording tool — so it can ingest transcripts

A Tuesday afternoon of paste-and-pick. No code.

## What your team sees when they use it

Same agent, multiple flows:

- **AE before a call** pastes the deal context (CRM auto-fills); gets back a focused brief — stage-appropriate value props, anticipated objections, three discovery questions that surface buying signal fastest.
- **AE after a call** pastes the transcript; gets a self-coaching summary. The 1:1 with the manager starts with shared context.
- **Sales manager** runs the agent across their direct's recent calls before a 1:1; gets a pattern view ("your three biggest opps all had unclear champions"). Coaching, not recapping.
- **Sales enablement** updates the playbook rubric when a new segment ships; every AE picks it up on next invocation. No deck to redistribute.

## How it composes

This agent inherits the org defaults (company background, the lead workflow). On top, it overlays sales-specific skills: pre-call brief, transcript coaching, objection handling. The brand-voice agent's rules flow through inheritance, so emails drafted via the coach come back in voice without a separate review step.

## How it evolves

A new buying motion lands — say, the team moves from SMB self-serve to sales-led mid-market. The qualification rubric changes. The head of sales updates the canonical agent and ships v3. **Every AE's next pre-call prep uses the new framework — no kickoff meeting that 30% of the team misses, no deck that gets versioned across folders.** The audit log captures the change and who approved it.